How to write a marketing case study,

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    Get creative when searching for someone to serve as the basis for your next case study. Who is the sample customer and what do they do? Case Study Request Templates Boast Including It in the Contract Some companies choose to include a customer testimonial or case study commitment in part of their purchase agreement.

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    You will want your case study to be as clear as day. Why did you choose our organization over others? The more visual your marketing case study is, the better.

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    So instead of published phd thesis in geotechnical engineering saying you doubled their traffic, show them real numbers and if possible real proof. Include a description of the company and some of their results.

    Case studies are self-contained stories about how a real customer overcame their problems using your products or services. Most case studies are bland, instantly forgettable crap because marketers ignore the fact that case studies are stories in the most literal sense.

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    Try Different Formats While people like stories, case studies do not have to be fit into story form every time. Content Marketing Metrics: They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service.

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    Writing a case study is not about touting your product features, but about the customer problem, the solution, and finally the results. Avoid asking yes or no questions that published phd thesis in geotechnical engineering result in one-word answers. The results were surprising: It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today.

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    Find a Story, Start Writing Once you have all the data you driver curriculum vitae, harvard structure essay pulling together your copy, video, and images into a shareable document. How did you do it?

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    In our example, this might be increasing click-through ratewhich can be easily demonstrated by charts or other data. Use a marketing case study to build brand awareness. What results have you seen since implementing our solutions? Arm your sales team with case studies that show tangible results.

    Action This should describe how your product or service was implemented and how it made the overall process smoother, easier, cheaper, etc. Include a case study request email template to save customer success time.

    By comparing a target site to others in the same industry, you can show how you helped a client compete with or get an edge over the competition.

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    No two businesses are alike, and case studies vary widely in terms of style, tone, and format.

    How to Write a Convincing Case Study in 7 Steps