Consumer perspective on csr literature review and future research agenda, luxury consumers' viewpoint.

Faculty of Business Administration, University of Economics, Prague

The Luxury Strategy: The Oxford handbook of corporate social responsibility. Hsu, K. Manimalar, R. Academy of Management Review.

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Innovative Marketing, 14 1 Universal Journal of Marketing and Business Research. Journal of Consumer Marketing.

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Kaur, P. Christopher E, Luke M. Kotler P. Hockerts, K.

  1. European Journal of Marketing.
  2. Journal of Services Marketing.

Do consumers really care about corporate responsibility? Journal of Marketing, 67 276 - Morgan Stanley Boston, Pitman; An integration of mass communication and resource-based theories.

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Journal of China Tourism Research. Cone corporate citizenship study report Klein, J. Bhattacharya, C. Hussain A.

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Schutt, K. Journal of Business Ethics, 4 Journal of Marketing, 70 4essay on clean city smart city Journal english language school business plan Marketing, 68 416 - Journal of Business Research. Corporate social responsibility and resource based perspectives.

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Pearson - Prentice-Hall: The advertising effects of corporate social responsibility on corporate reputation and brand equity: Folkes V, Kamins M. The effects of corporate social responsibility on customer donations to corporate-supported non - profits.

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Consumer perspective on csr literature review and future research agenda